Cow Parade Wisconsin2000
 


Newsletter:

 

 


sponsor2






press release

12/ 12/ 06 CowParade Wisconsin Auctions Raise Big Moo-lah

CowParade Wisconsin Auctions Raise Big Moo-lah
More than $550,000 was raised – proceeds will help build the American Family Children's Hospital and support other local charities.

MADISON, WIS. – The CowParade Wisconsin 2006 herd of artistically created fiberglass cows that grazed Madison and surrounding communities for nearly five months has raised more than $550,000 to benefit charity. The majority of the proceeds will help build the new American Family Children's Hospital in Madison. Proceeds will also benefit more than 30 other non-profit organizations.

Live Auction Results
The "Dazzle in Dairyland" live auction drew more than 500 people to the Alliant Energy Center Exhibition Hall on Friday, November 10. The 44 cows offered at the live auction sold for $363,500 – an average of nearly $8,300 per cow.
"Friends of the University of Wisconsin Hospital and Clinics has made a $1 million commitment to the new American Family Children's Hospital," said Beth Blum, Director of Annual Giving at University of Wisconsin Hospital and Clinics. "The live auction brought us much closer to this goal. We are very grateful to the Wisconsin Milk Marketing Board for selecting the new children's hospital as CowParade Wisconsin's primary beneficiary."
Dairy producers Fred and Mary Laufenberg of Middleton purchased Lot Number 1, "Windows of Wisconsin" and set the bar for the evening at $10,500. The Laufenberg's purchased their cow in tribute to their son who was diagnosed with Leukemia at age 16 and treated at the University of Wisconsin Children's Hospital. He is currently in remission.
The gavel fell twice at the $13,000 level. The sale of Lot Number 4 was announced prior to the auction. The students of Windsor Elementary School and the DeForest Area Chamber of Commerce raised $13,000 to purchase "Cowpiary." Lot Number 25, "If You Want to be a Moosaic, Come Along With Me," was purchased by the University of Wisconsin Medical Foundation and also sold for $13,000.
A silent auction of six calf-size "mini moos" and 13 tabletop-size "micro-moos" created by local artists and area high school art students along with four Wizard of Oz cows raised more than $30,000. The silent auction high-seller was a dairy-themed creation named "Milky Way" by artist Larry Schultz of Milton, Wis. "Milky Way" sold for $3,200 to dairy producers from Platteville, Wis.
The live auction grand total raised was $394,200.

Online Auction Results
The 37 cows sold through the CowParade Wisconsin online auction grossed $188,450 and averaged $5,093 – the highest online total since the Houston CowParade in 2001. The CowParade Wisconsin online auction drew bidders from across the country. The top seller, "Rise and Shine," went to Houston, Texas, for $10,750. Wisconsin's online auction drew more participants and more bidding activity than other CowParade auctions in recent years, according to Ron Fox, CowParade Holdings Corporation vice president.

CowParade Impacts Millions
The CowParade Wisconsin auctions conclude an event that colorfully showcased the Wisconsin dairy industry to millions of people across the state and country. Throughout the event, dairy industry messages reached more than 15 million people via print, radio, television, and web media.
"This promotion put dairy on the front page in communities across America's Dairyland. The coverage we received far surpassed our expectations," said Patrick Geoghegan, senior vice-president of corporate communications at WMMB.

Final sale prices for each cow can be found online at www.wisdairy.com/cowparade or http://wisconsin.cowparade.com.

CowParade Wisconsin 2006 is presented by the Wisconsin Milk Marketing Board, a non-profit organization funded by the dairy farmers of Wisconsin that promotes the consumption of milk, cheese and other dairy products made in America's Dairyland.
# # #

EDITORS NOTE: This press release and a listing of final sale prices are also available online at www.wisdairy.com/cowparade or http://wisconsin.cowparade.com.

CowParade Wisconsin 2006 Sale Prices

2 Rosie the Rosemooled Cow $9,000
3 In the Salad Bowl Cow $5,500
4 Milky Whey $8,000
5 Marbelized $5,300
7 Windows of Wisconsin $10,500
8 Babushka Marushka the Polka Cow $4,000
10 Brown Swiss $7,000
11 The Global Traveler $7,000
14 Animal Magnetism $2,350
16 Fauna Folly $9,000
17 Cow Lloyd Wright $5,700
18 Cowpiary $13,000
19 The Road Home $6,050
20 Madison Cow-llage $8,000
21 Miss Turquoise Tillie $12,500
23 Town & Country $9,000
24 Miss Moolah $4,250
25 Violet the All-Wisconsin Cow $8,100
26 WisCOWsin $5,050
27 Cow Boom $6,700
29 Bovine Blanket $4,300
30 Georgia O'Cowffe $12,500
31 Poppy $2,700
32 Market Maddie $2,500
33 Cow Chip $5,050
35 Star Fleet Battle Cow $1,600
36 Plaid Hatchery Cow $4,100
37 Having a Ball with Dancing Cowgirls $4,100
67 Wisconsin Winter $7,500
42 Mooooon Shine $7,000
43 Ici-Cow $9,500
44 Flavor of the Day $2,800
45 Sundae Best $5,000
47 Famous Feet $1,050
48 Rosie $7,500
49 Bounty of Dane COWnty $5,500
50 Rise and Shine $10,750
51 Cowtography $8,500
52 Wisconsin Rocks $10,000
53 Wisconscene $7,000
54 Barnacles $3,200
55 Mosaic Cow $6,000
56 Backbone of America $7,500
57 Lake Moonona and Mendota $9,200
60 The Gathering of the Oak Leaves $7,000
61 Get Out and MOOve $10,100
62 Georgia MoooKeefe $7,050
64 Frank Loin Wright $9,500
65 Pasture Bedtime $11,500
66 Flora Dora $8,000
68 Moon over Madison $8,200
69 Mookal Leckrone $10,000
70 Pink Flamingcow $8,000
71 If You Want to be Moosaic Come Along With Me $13,000
72 On WisCOWnsin (Bucky Cow) $9,500
73 Moo Rah Rah Wisconsin $11,000
74 Cows Can Dream $10,000
75 Stagecowch $5,500
76 Wisconsin Violet $4,650
77 Choc "Cow" late Milk $2,600
78 Where the Cows Are $10,000
80 Up UP and Away $3,250
81 Bumper Cow $2,800
82 Chloe $5,700
83 Cowflies $6,000
84 Blue Pastures $5,000
85 Bubblicious Bovine $8,500
86 COWPATCH $8,000
88 Moo Choo - All Aboard $5,500
89 Holstein Parade $5,550
90 Georgia Co'w Keefe $10,000
92 Holy Cow $2,700
94 Mother Moo-se $3,250
95 HoneyBee Cowmb $4,400
96 The Sun Comes Shining Through $6,400
91 Cowlorful Zebra $5,050
97 Looking for Bucky $11,500
98 Wild About Madison $7,100
99 Bessie the Wisconsin Star $5,300
100 Africow $5,300
101 Bountiful Bovine $4,200


Back

welcome |  the cows |  artists |  sponsors |  the city |  news |  fun + games |  shop |  about |  contact
© Copyright 2004-2005, CowParade Holdings Corporation, Privacy Policy, Terms and Conditions
welcome |  the cows |  artists |  sponsors |  the city |  news |  fun + games |  shop |  about |  contact

© Copyright 2009, CowParade Holdings Corporation, Privacy Policy, Terms and Conditions