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05/ 28/ 06 Beautiful Bovines Prepare for Wisconsin Debut

Beautiful Bovines Prepare for Wisconsin Debut
CowParade Wisconsin Kicks off June 3, 2006

MADISON (May 17, 2006) – A herd of very special cows is coming home to America’s Dairyland, joining the 1.2 million dairy cows that already reside throughout the state. The Wisconsin Milk Marketing Board (WMMB) is kicking-off CowParade, the world's largest public art event, at the State Capitol on June 3, 2006, as part of the annual Cows on the Concourse event which features live cows.

Madison will become an urban pasture for 101 painted, costumed and whimsically transformed cows. The divas of dairy will be displayed in the Capitol region of downtown Madison and on the UW-Madison campus. Cows will also be showcased in Fitchburg and Sun Prairie where city organizations and local businesses have sponsored cows. Fitchburg will host six cows in McKee Farms Park and Sun Prairie will display a herd of five bovines in Cannery Square Plaza. The nearly life-size bovines will be exhibited until Oct. 13, 2006.
Three special cows will travel the state, paying a visit to several Wisconsin communities. The traveling herd is sponsored by the Department of Agriculture, Trade and Consumer Protection (DATCP) in coordination with the Wisconsin 4-H Foundation and Wisconsin FFA Foundation.

Ninety-six percent of the artists selected to design and create the fiberglass cows for CowParade Wisconsin are from Wisconsin. Among them are high school and college students, admired agricultural artists, teachers and dairy producers who are showing their artistic side.

CowParade Wisconsin 2006 is the most recent showing of the popular public art event designed to celebrate the spirit of fun, art and community. After roaming the city of Madison and surrounding areas, 50 cows will be sold at a live auction on Nov. 10 to benefit local non-profit organizations and help build the new American Family Children's Hospital in Madison. An online Internet auction will also be available to bidders for two weeks following the live auction.

Each cow in CowParade Wisconsin 2006 is sponsored by a Wisconsin-based business or organization. A complete list of sponsors is available at the event’s Web site, http://wisconsin.cowparade.com.
“The launch of CowParade also marks the beginning of June Dairy Month,” said James Robson, CEO of WMMB. “This is a great time to remind Wisconsinites that our dairy industry accounts for nearly 40 percent of all agriculture jobs, employing 160,000 people in the state,” Robson added. “These wonderful pieces of art will remind residents and tourists of the incredible impact dairy farming has on the economic vitality of Wisconsin.”

For further event information or to view cows from past CowParade events, visit the official Web site at www.cowparade.com. Information can also be obtained by calling 800-373-9662.

Wisconsin Milk Marketing Board, a nonprofit organization funded by the state’s dairy farmers, promotes the consumption of Wisconsin cheese and other dairy products.

CONTACT: Becky Kronberg/Moriah Morris
800-373-9662, cowparade@wmmb.org

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